CASAMIGOS is:
PREMIUM, EXPERIENCEd, HANDCRAFTED
Casamigos Tequila is a premium spirit brand, known for its smooth and refined taste. Quickly gaining popularity for its high-quality, handcrafted tequila made from the finest blue Weber agave, the brand is celebrated for its exceptional flavor profile and luxury appeal.
Casamigos has become synonymous with upscale drinking experiences, catering to those who appreciate sophistication and authenticity in their spirits.
collateral
collateral
As the visual ecosystem evolved, here we explore a light-scheme alternative option to showcase the diverse directions and aesthetics the campaign could embrace.
As a world renowned brand, Casamigos regularly engages in collaborations with prominent names across various industries. Campaign collateral, such at this event invitation, must embody the core essence of Casamigos, while still authentically reflecting the collaborative spirit of the project.
BRAND
BRAND
Designing within a brand with a distinct aesthetic requires seamlessly integrating output into the existing ecosystem. These social stories, which detail a highlighted cocktail recipe, both adhere to and build upon the established look and feel.
event
event
Casamigo’s involvement with live events serves as a cornerstone of the brand.
This cocktail menu design extends an existing aesthetic, originally established by another designer, incorporating pastel colors and a playful vibe that honors the host's original visual direction.
