Mel robbins is:
Empowering, Authentic, Transformative
As a global thought leader and motivational powerhouse, Mel Robbins has inspired millions through her groundbreaking work. With a no-nonsense approach and raw authenticity, she fosters profound personal growth and self-empowerment. Mel’s motivational content spans #1 podcasts, NY Times best-selling books, and coaching programs, helping individuals break past barriers and unlock their potential.
SOCIAL
SOCIAL
As a graphic designer for Mel Robbins, I helped craft a design language that is raw, personable, and authentic—just like her message. The visuals are intentionally unpolished yet powerful, capturing her realness and human connection with her digital audience of 20 million people per month.
I worked on translating her candid, no-filter voice into designs that feel approachable and intimate. Through organic textures, bold typography, and hand-drawn elements, I helped build a visual narrative that mirrors her empowering content while maintaining a close, personal feel across all platforms.
collateral
collateral
In addition to creating social content, I collaborated with the team to brainstorm logos and visual identities for other aspects of Mel’s brand. One such project was developing a suite of logo options for the #AskMel live series—an interactive Q&A where Mel engages directly with her audience.
YouTube view
Instagram Live view
