LANTERN is:
CASUAL, IN-THE-KNOW, PERSONABLE
As an in-house visual designer at Lantern, a consumer focused technology platform operating in the cannabis delivery space, the brand was used to weave 360 degree story telling.
Email campaigns, logo animations, print media, social media, and so much more came together to tell the larger tale of Lantern.
EMAILS
EMAILS
Email campaigns were designed and sent out to tens of thousands of subscribers. Through these, not only were sales generated, but the visual identity was reinforced to consumers seeking genuine brand connections.
marketing
marketing
Visually conveying information, such as delivery zones, is a key component to expansion-oriented success. As a cannabis delivery technology, Lantern was responsible for over half of all deliveries made in the entire state of Massachusetts.
out of home
out of home
Live events and community integration were a cornerstone of the Lantern brand. Out of home invites for hosted events were used to portray the identity, build excitement, and impart important RSVP details, all while maintaining visual appeal.
MOTION DESIGN
MOTION DESIGN
Lantern logo animation #1
Lantern logo animation #2