GUINEAFOWL ADVENTURE COMPANY is:
COMMUNITY, LIFESTYLE, NATURAL
Guineafowl Adventure Company is a guided hiking company based out of New Hampshire, with the mission of connecting urbanites with the great outdoors. Fiercely pack oriented and loyal, the guineafowl is both the symbol and ethos behind GAC.
logo
logo
A complimentary, more detailed logo was created to showcase not only the guineafowl, but also the colors and mountain ranges seen from their most popular trail routes.
The logo reflects a strong and rugged energy while highlighting the company’s unique brand element: the guineafowl.
COLLATERAL
COLLATERAL
The guineafowl bust, along with strong lines and layouts, is used for business branding collateral.
A topographic map subtly dances across the branding material background.
APPAREL
APPAREL
This design was used on apparel as a welcoming gift to incoming clients. Fun fact: a group of guineafowl birds is called a “confusion.”
A confusion of guineafowl represents the hiking group, while one key bird watches over the rest, as their leader and guide.
This shield design is a bold, strong graphic to support the apparel line. Within the shield are mountains, rivers, and pines, all flanked by guineafowl.
in the wild
in the wild
