the bruery is:
craft, community, unique
As a staple in the craft beer ecosystem, The Bruery, and its sister brewery Offshoot Beer Co., have cultivated a passionate following that extends well beyond national borders. Thanks to their innovative recipes and meticulously crafted products, The Bruery has fostered a dedicated fandom and membership base, with its devoted patrons serving as the vibrant soul of the brand.
In my role as the lead graphic designer at The Bruery & Offshoot Beer Co., I leverage the brand's 15-year heritage to develop and oversee captivating content and artistic resources across various online and retail channels. This encompasses the creation of print-ready product packaging, product assets, web visuals, social media graphics, merchandise designs, and more.
packaging
packaging
Product packaging stands as a cornerstone in The Bruery's design philosophy, given the novel beer releases each month, each necessitating its own unique brand and label.
Each label is tasked with conveying a distinct story while seamlessly aligning with the beer's flavor, backstory, and strategic positioning within the sales landscape.
CAMPAIGNS
CAMPAIGNS
Throughout the year, The Bruery executes a multitude of brand collaborations and sales campaigns, each characterized by its own distinct identity and vision. These carefully crafted initiatives not only drive revenue, but also sustain enthusiasm among the fanbase while nurturing partnerships with other brands in the industry.
Crafting packaging for collaborative beer releases with other breweries requires unique approaches. Achieving a harmonious visual identity that honors both brands without overshadowing either is crucial.
These joint releases consistently generate significant consumer engagement, frequently selling out rapidly. This success is largely attributed to the compelling visual identities that resonate with fans of both breweries, creating a connection that enhances the overall appeal of these special releases.
Memberships
Memberships
The Bruery's membership packages play a pivotal role in the brand's framework. Beyond generating income, these memberships serve as a foundation for community building by granting exclusive access to private brand events.
Consequently, customizing designs for different membership tiers is a key element in the overall brand-building strategy.
social
social
With a combined 158k Instagram followers, The Bruery & Offshoot Beer Co. utilize socials as a way to stay connected with consumers across the world. While The Bruery externalizes a more reserved and mature voice, Offshoot Beer Co. embraces a playful and approachable identity, producing beers that embody this philosophy.
MERCHANDISE
MERCHANDISE
Available for purchase online and within the tasting rooms, merchandise is another pivotal design fundamental at The Bruery.
marketing
marketing
At The Bruery, marketing design serves not only as a tool for promoting campaigns but also as a means for expressing the brand. Through both digital and print assets, these dynamic elements consistently provide avenues for connecting with consumers.
As a nationally recognized brand, The Bruery frequently collaborates with other well-known accounts and brands. It is imperative to meticulously follow brand guidelines, ensuring the creation of clean and impactful visuals for the campaign. For example, find examples below of The Bruery promotional material to be placed at Los Angeles International Airport.
